Multi-group decision-making approach for evaluating brand collaboration requirements of large-scale manufacturing industrial value chain-Reference-Cited by-同舟云学术

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Multi-group decision-making approach for evaluating brand collaboration requirements of large-scale manufacturing industrial value chain

Published:2023-11-15 Issue: Volume: Page:1-23
ISSN:0160-5682
Container-title:Journal of the Operational Research Society
language:en
Short-container-title:Journal of the Operational Research Society

Author:

Li Congdong¹²³,Chen Xingyu¹^ORCID,Yu Yinyu¹

Affiliation:

1. School of Management, Jinan University, Guangzhou, P.R. China

2. Guangdong International Cooperation Base of Science and Technology for GBA Smart Logistics, Jinan University, Zhuhai, P.R. China

3. Institute of Physicial Internet, Jinan University, Zhuhai, P.R.China

Funder

National Key Research and Development Program of China

National Natural Science Foundation of China

National Natural Science Foundation of China-Guangdong Joint Fund

Guangzhou Leading Innovation Team Program

Publisher

Informa UK Limited

Subject

Marketing,Management Science and Operations Research,Strategy and Management,Management Information Systems

Link

https://www.tandfonline.com/doi/pdf/10.1080/01605682.2023.2274445

Reference54 articles.

1. Usability Evaluation Through Fuzzy AHP-TOPSIS Approach: Security Requirement Perspective

2. PURA: A Product-and-User Oriented Approach for Requirement Analysis From Online Reviews

3. Stronger Together? Tourists’ Behavioral Responses to Joint Brand Advertising

4. A fuzzy bi-level optimization model for multi-period post-disaster relief distribution in sustainable humanitarian supply chains

5. Brand and retailer co-branding

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1. A multi-stage multi-criterion group decision-making method for emergency management based on alternative chain and trust radius of experts;International Journal of Disaster Risk Reduction;2024-02

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