Attitude Toward Direct-to-Consumer Advertising and Drug Inquiry Intention: The Moderating Role of Perceived Knowledge
Author:
Publisher
Informa UK Limited
Subject
Library and Information Sciences,Public Health, Environmental and Occupational Health,Communication,Health(social science)
Link
http://www.tandfonline.com/doi/pdf/10.1080/10810730701508633
Reference57 articles.
1. The Dimensionality of Beliefs toward Advertising in General
2. The Nature of Attitude Accessibility and Attitude Confidence: A Triangulated Experiment
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