Does Popularity in Social Networks Influence Purchasing and Lifestyle Decisions? The Meaning Of Online Friendship

Author:

Amatulli Cesare,Guido Gianluigi,Melissa Barbarito Claudia

Publisher

Informa UK Limited

Subject

Strategy and Management,Communication,Business and International Management

Reference9 articles.

1. Asher, S. R. & Coie, J. D. (1990).Peer rejection in childhood. Cambridge: Cambridge University Press.

2. Parks, M. R. (2007). Personal networks and personal relationships. Mahwah, NJ: Lawrence Erlbaum Associates.

3. Pountain, D. & Robins, D. (2000). Cool rules: anatomy of an attitude. London: Reaktion.

4. Puntoni, S. & Tavassoli, N. T. (2000). The influence of mere social presence on message reception (Working paper No. 03-204). London: London Business School Centre for Marketing.

5. Raynes-Goldie, K. & Walker, L. (2008). Our space: Online civic engagement tools for youth. In W. L. Bennett (Ed.), Civic life online: Learning how digital media can engage youth (pp. 161–188). Cambridge, MA: MIT Press.

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