Customer perceived value—Conceptualization and avenues for future research-Reference-Cited by-同舟云学术

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Customer perceived value—Conceptualization and avenues for future research

Published:2015-07-27 Issue:1 Volume:2 Page:1061782
ISSN:2331-1908
Container-title:Cogent Psychology
language:en
Short-container-title:Cogent Psychology

Author:

Zauner Alexander¹,Koller Monika²,Hatak Isabella³⁴

Affiliation:

1. Marketmind GmbH, Porzellangasse 32, 1090 Vienna, Austria

2. WU Vienna, Institute for Marketing-Management, Welthandelsplatz 1, 1020 Vienna, Austria

3. WU Vienna, Institute for Small Business Management and Entrepreneurship, Welthandelsplatz 1, 1020 Vienna, Austria

4. JKU Linz, Institute for Innovation Management, Altenbergerstrasse 69, 4040 Linz, Austria

Publisher

Informa UK Limited

Subject

General Psychology

Link

https://www.tandfonline.com/doi/pdf/10.1080/23311908.2015.1061782

Reference130 articles.

1. Perceived Value: Mediating Role of Perceived Risk

2. Cross‐national applicability of a perceived risk‐value model

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