Gestalt-Switch of Luxury Products: Exploring Pitfalls of Inconsistent Value Expressions in Conspicuous Consumption
Author:
Affiliation:
1. Franklin University Switzerland
2. Università della Svizzera italiana
Publisher
Informa UK Limited
Subject
General Medicine
Link
https://www.tandfonline.com/doi/pdf/10.1080/20511817.2022.2185927
Reference48 articles.
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4. Bemmer Ariane. “Weniger Rolex Wagen.” Der Tagesspiegel (2018). https://www.tagesspiegel.de/politik/zur-lage-der-spd-weniger-rolex-wagen/23601358.html.
5. Purchase intention for luxury brands: A cross cultural comparison
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