Ethics in Marketing: Understanding Past Trends and Future Prospects Through Bibliometric Analysis
Author:
Affiliation:
1. Research Fellow, Jaipuria Institute of Management, Indore, India
2. Area of Marketing, International Management Institute, Kolkata, India
Publisher
Informa UK Limited
Link
https://www.tandfonline.com/doi/pdf/10.1080/10495142.2024.2361345
Reference133 articles.
1. Marketing with integrity: ethics and the service-dominant logic for marketing
2. Perceived sales promotion transparency and customer intention to participate: Insight from student-bank customers in Nigeria
3. Sustainable culinary tourism and Cevicherías: a stakeholder and social practice approach
4. The impact of discriminatory pricing based on customer risk: an empirical investigation using indirect lending through retail networks
5. Visualizing the structure and bridges of the intellectual property management and strategy literature: a document co-citation analysis
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