Consumer Response to Diffusion Brands and Luxury Brands: The Role of Country of Origin and Country of Manufacture
Author:
Publisher
Informa UK Limited
Subject
Marketing,Management Information Systems
Link
http://www.tandfonline.com/doi/pdf/10.1080/08961530.2014.974117
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1. An international perspectiveon luxury brand and country-of-origin effect
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3. Measuring the hedonic and utilitarian sources of consumer attitudes
4. Adolescents' brand sensitivity in apparel: influence of three socialization agents
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