Lifestyle and Purchase Intention: The Moderating Role of Education in Bicultural Consumers
Author:
Affiliation:
1. Escuela de Negocios, Universidad de Las Américas, Sede Udlapark, Quito, Ecuador
2. CENTRUM Católica Graduate Business School, Lima, Perú
3. Pontificia Universidad Católica del Perú, Lima, Perú
Publisher
Informa UK Limited
Subject
Marketing,Management Information Systems
Link
https://www.tandfonline.com/doi/pdf/10.1080/08961530.2021.2020702
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