Impact of individual market orientation on selling and customer orientation
Author:
Affiliation:
1. Prestige Institute of Management, Gwalior, India
2. University of Puerto Rico, USA & Visiting Prof-Deakin University, Australia
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0965254X.2018.1489880
Reference47 articles.
1. Customer orientation and performance: a study of SMEs
2. Antecedents and Consequences of Individual Market Orientation
3. The impact of salesperson customer orientation on the evaluation of a salesperson’s ethical treatment, trust in the salesperson, and intentions to purchase
4. Beaujanot, A. & Lockshin, L. (2003). The Importance of Market Orientation in Developing Buyer-seller Relationships in the Export Market: the Line Towards Relationship Marketing. Doctoral Dissertation, University of South Australia, School of Marketing, Adelaide.
5. An Examination of the Relationships between Retail Work Environments, Salesperson Selling Orientation-Customer Orientation and Job Performance
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