Impact of individual market orientation on selling and customer orientation-Reference-Cited by-同舟云学术

Impact of individual market orientation on selling and customer orientation

Published:2018-07-03 Issue:4 Volume:28 Page:288-303
ISSN:0965-254X
Container-title:Journal of Strategic Marketing
language:en
Short-container-title:Journal of Strategic Marketing

Author:

Baber Ruturaj¹^ORCID,Kaurav Rahul Pratap Singh¹^ORCID,Paul Justin²

Affiliation:

1. Prestige Institute of Management, Gwalior, India

2. University of Puerto Rico, USA & Visiting Prof-Deakin University, Australia

Publisher

Informa UK Limited

Subject

Marketing,Strategy and Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/0965254X.2018.1489880

Reference47 articles.

1. Customer orientation and performance: a study of SMEs

2. Antecedents and Consequences of Individual Market Orientation

3. The impact of salesperson customer orientation on the evaluation of a salesperson’s ethical treatment, trust in the salesperson, and intentions to purchase

4. Beaujanot, A. & Lockshin, L. (2003). The Importance of Market Orientation in Developing Buyer-seller Relationships in the Export Market: the Line Towards Relationship Marketing. Doctoral Dissertation, University of South Australia, School of Marketing, Adelaide.

5. An Examination of the Relationships between Retail Work Environments, Salesperson Selling Orientation-Customer Orientation and Job Performance

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