Mobile advertising to Digital Natives: preferences on content, style, personalization, and functionality
Author:
Affiliation:
1. College of Business, Texas A&M University – Corpus Christi, Corpus Christi, TX, USA
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0965254X.2017.1384043
Reference18 articles.
1. Psychology and Marketing
2. Mobile Advertising: A Framework and Research Agenda
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