An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context-Reference-Cited by-同舟云学术

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An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context

Published:2019-07-15 Issue:2 Volume:29 Page:117-140
ISSN:0965-254X
Container-title:Journal of Strategic Marketing
language:en
Short-container-title:Journal of Strategic Marketing

Author:

Islam Hafizul¹,Jebarajakirthy Charles²,Shankar Amit³

Affiliation:

1. Department of Marketing & Management, Faculty of Business and Economics, University of Melbourne, Melbourne, Australia

2. Department of Marketing, Griffith Business School, Gold Coast Campus, Griffith University, Brisbane, Australia

3. Department of Marketing, Institute of Management Technology, Ghaziabad, India

Publisher

Informa UK Limited

Subject

Marketing,Strategy and Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/0965254X.2019.1637923

Reference94 articles.

1. A Conceptual and Operational Definition of Personal Innovativeness in the Domain of Information Technology

2. Assessing a Firm's Web Presence: A Heuristic Evaluation Procedure for the Measurement of Usability

3. Impact of perceived usability and perceived information quality on Indian consumer purchase intentions in online shopping: implication of TAM and S-O-R theory

4. The impact of Web quality and playfulness on user acceptance of online retailing

5. Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces

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