Mapping the most competitive journals in advertising research. A bibliometric analysis in a 25-year period-Reference-Cited by-同舟云学术

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Mapping the most competitive journals in advertising research. A bibliometric analysis in a 25-year period

Published:2022-05-25 Issue: Volume: Page:1-33
ISSN:2163-9159
Container-title:Journal of Global Scholars of Marketing Science
language:en
Short-container-title:Journal of Global Scholars of Marketing Science

Author:

Valenzuela-Fernández Leslier¹^ORCID,Munoz Quezada Ignacio¹,Merigo José M.²^ORCID

Affiliation:

1. Department of Administration, School of Economics and Business, University of Chile, Santiago, Chile

2. School of Systems, Management and Leadership, Faculty of Engineering and Information Technology, University of Technology Sydney, Ultimo, Australia

Publisher

Informa UK Limited

Subject

Materials Chemistry,Economics and Econometrics,Media Technology,Forestry

Link

https://www.tandfonline.com/doi/pdf/10.1080/21639159.2021.1986098

Reference77 articles.

1. Brand Positioning through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture

2. Research on Health Inequalities in Latin America and the Caribbean: Bibliometric Analysis (1971–2000) and Descriptive Content Analysis (1971–1995)

3. h-Index: A review focused in its variants, computation and standardization for different scientific fields

4. American Marketing Association Dictionary. (2017, July 9). Greg W. Marshall

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1. Zero-Waste Management and Sustainable Consumption: A Comprehensive Bibliometric Mapping Analysis;Sustainability;2022-12-06

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