Deferring gender equality until the next generation: evidence of the persistence of postfeminist discourse in advertising-Reference-Cited by-同舟云学术

Deferring gender equality until the next generation: evidence of the persistence of postfeminist discourse in advertising

Published:2021-06-28 Issue: Volume: Page:1-18
ISSN:1468-0777
Container-title:Feminist Media Studies
language:en
Short-container-title:Feminist Media Studies

Author:

Windels Kasey¹,Champlin Sara²,Makady Heidi¹

Affiliation:

1. College of Journalism and Communications, University of Florida, Gainesville, FL, USA

2. Mayborn School of Journalism, University of North Texas, Denton, TX, USA

Publisher

Informa UK Limited

Subject

Visual Arts and Performing Arts,Communication,Gender Studies

Link

https://www.tandfonline.com/doi/pdf/10.1080/14680777.2021.1944256

Reference39 articles.

1. Championing Women’s Empowerment as a Catalyst for Purchase Intentions: Testing the Mediating Roles of OPRs and Brand Loyalty in the Context of Femvertising

2. Advertising “like a girl”: Toward a better understanding of “femvertising” and its effects

3. Do Women Ask?

4. Bahadur, Nina. 2014. “Dove ‘Real Beauty’ Campaign Turns 10: How a Brand Tried to Change the Conversation about Female Beauty.” Huffington Post, January 21. https://www.huffingtonpost.com/2014/01/21/dove-real-beauty-campaign-turns-10_n_4575940.html

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3. “Now I can see”: creative women fight against machismo in Chilean advertising;Gender in Management: An International Journal;2021-12-15