Geodemographic and socioeconomic characterization of the retail attraction of leading hypermarket chains in Spain-Reference-Cited by-同舟云学术

Geodemographic and socioeconomic characterization of the retail attraction of leading hypermarket chains in Spain

Published:2002-01 Issue:1 Volume:12 Page:81-103
ISSN:0959-3969
Container-title:The International Review of Retail, Distribution and Consumer Research
language:en
Short-container-title:The International Review of Retail, Distribution and Consumer Research

Author:

González-Benito Óscar

Publisher

Informa UK Limited

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://www.tandfonline.com/doi/pdf/10.1080/09593960110103869

Reference31 articles.

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2. Ballesteros Garda, C (1998) El posicionamicnto de los hipermercados en la comunidad autonoma de Madrid: variables explicatives en la eleceion de establecimicnto, PhD Dissertation, Univcrsidad Pontificia de Comillas, Madrid.

3. Batey, P. and Brown, P.J. (1995) 'From human ecology to customer targeting: the evolution of geodemographics', in Longley, P. and CIarke, G.P. (cds) CIS for Business and Service Planning, Cambridge: Geoinformation,

4. Ben-Akiva, M. and Lerman, S.R. (1985) Discrete Choice Analysis: Theory and Application to Travel Demand, Cambridge, MA: The MIT Press.

5. Berry, H.J.L. and Parr, J.B. (1988) Market Centra and Retail Location: Theory and Applications, Englewood Cliffs, NJ: Prentice Hall.

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