Extraction of rules related to marketing mix on customers’ buying behavior using Rough set theory and fuzzy 2-tuple approach-Reference-Cited by-同舟云学术

Extraction of rules related to marketing mix on customers’ buying behavior using Rough set theory and fuzzy 2-tuple approach

Published:2022-03-06 Issue:1 Volume:18 Page:16-25
ISSN:1750-9653
Container-title:International Journal of Management Science and Engineering Management
language:en
Short-container-title:International Journal of Management Science and Engineering Management

Author:

Forghani Ebrahim¹,Sheikh Reza²,Sana Shib Sankar²^ORCID

Affiliation:

1. Department of Industrial Engineering and Management, Shahrood University of Technology, Shahrood, Iran

2. Department of Mathematics, Kishore Bharati Bhagini Nivedite College, Kolkata-India

Publisher

Informa UK Limited

Subject

Information Systems and Management,Management Science and Operations Research,Strategy and Management,Mechanical Engineering,Engineering (miscellaneous)

Link

https://www.tandfonline.com/doi/pdf/10.1080/17509653.2022.2042748

Reference52 articles.

1. Evaluating Internal and External Factors of Chain Store for Improvement in Iran: A Case Study (Etka Chain Stores)

2. Service failures and customer defection: a closer look at online shopping experiences

3. Robust and resilient supply chain network design considering risks in food industry: flavour industry in Iran

4. Consumer buying behaviour: the roles of price, motivation, perceived culture importance, and religious orientation

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