The MICE tourism value chain: Proposal of a conceptual framework and analysis of disintermediation
Author:
Affiliation:
1. Faculty of Tourism, University of Málaga, Málaga, Spain;
2. Facultad de comercio y gestión, University of Málaga, Málaga, Spain
Publisher
Informa UK Limited
Subject
Tourism, Leisure and Hospitality Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/15470148.2020.1740851
Reference70 articles.
1. How could traditional travel agencies improve their competitiveness and survive? A qualitative study in Spain
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5. Marketing the competitive destination of the future
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