Developing a brand personality framework in the context of outdoor small-scale sport events
Author:
Affiliation:
1. Department of Physical Education and Sport Sciences, Aristotle University of Thessaloniki, Thessaloniki, Greece
2. Department of Physical Education and Sport Sciences, Frederick University, Nicosia, Cyprus
Publisher
Informa UK Limited
Subject
Tourism, Leisure and Hospitality Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/15470148.2022.2158153
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