The branding process for healthcare centers: Operational strategies from consumer’s identification to market development-Reference-Cited by-同舟云学术

The branding process for healthcare centers: Operational strategies from consumer’s identification to market development

Published:2020-02-07 Issue:4 Volume:14 Page:956-964
ISSN:2047-9700
Container-title:International Journal of Healthcare Management
language:en
Short-container-title:International Journal of Healthcare Management

Author:

Khosravizadeh Omid¹^ORCID,Vatankhah Soudabeh²^ORCID,Baghian Najmeh³^ORCID,Shahsavari Saeed⁴⁵^ORCID,Ghaemmohamadi Mozhgan Sadat⁶^ORCID,Ahadinezhad Bahman¹^ORCID

Affiliation:

1. Social Determinants of Health Research Center, Research Institute for Prevention of Non-Communicable Diseases, Qazvin University of Medical Sciences, Qazvin, Iran

2. Department of Health Services Management, School of Health Management and Information Sciences, Iran University of Medical Sciences, Tehran, Iran

3. Clinical Research Development Center, Shahid Rahnemoon Hospital, Shahid Sadoughi University of Medical Sciences, Yazd, Iran

4. Department of Epidemiology and biostatistics, School of Public Health, Tehran University of Medical Sciences, Tehran, Iran

5. Health Products Safety Research Center, Qazvin University of Medical Sciences, Qazvin, Iran

6. Student Research Committee, School of Health Management and Information Sciences, Iran University of Medical Sciences, Tehran, Iran

Publisher

Informa UK Limited

Subject

Health Policy,Leadership and Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/20479700.2020.1723881

Reference52 articles.

1. The role of marketing mix (the 7 Ps) in patients’ attitudes to Iranian hospitals based on their kind of ownership (case study in Iran)

2. A systematic review of factors influencing healthcare services marketing in Iran

3. Modeling the brand loyalty of medical services in Iran's Military Hospitals

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