COVID-19: Lessons from South Korean pandemic communications strategy
Author:
Affiliation:
1. Department of Health Care Administration, Trinity University, San Antonio, TX, USA
2. Department of Marketing, Industrial Distribution & Economics, University of Alabama at Birmingham, Birmingham, AL, USA
Publisher
Informa UK Limited
Subject
Health Policy,Leadership and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/20479700.2020.1862997
Reference32 articles.
1. The COVID-19 Pandemic at the Intersection of Marketing and Public Policy
2. Socio-Technical Transitions and Institutional Change
3. Macro-social Marketing
4. Macro-Social Marketing Research
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