An examination of market orientation and environmental marketing strategy: the case of Chinese firms-Reference-Cited by-同舟云学术

登录注册会员服务联系我们

An examination of market orientation and environmental marketing strategy: the case of Chinese firms

Published:2018-12-17 Issue:15-16 Volume:39 Page:1046-1071
ISSN:0264-2069
Container-title:The Service Industries Journal
language:en
Short-container-title:The Service Industries Journal

Author:

Wang Yi¹,Shi Si¹,Chen Yang¹,Gursoy Dogan²³

Affiliation:

1. School of Business Administration, Southwestern University of Finance and Economics, Chengdu, People’s Republic of China

2. School of Hospitality Business Management, College of Business, Washington State University, Pullman, WA, USA

3. School of Tourism and Hospitality, University of Johannesburg, Johannesburg, South Africa

Funder

National Natural Science Foundation of China

Southwestern University of Finance Economics

Publisher

Informa UK Limited

Subject

Management of Technology and Innovation,Strategy and Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/02642069.2018.1551370

Reference109 articles.

1. The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.

2. EFFECTS OF AGE AT ENTRY , KNOWLEDGE INTENSITY, AND IMITABILITY ON INTERNATIONAL GROWTH.

3. Environmental Marketing Strategy and Firm Performance: Effects on New Product Performance and Market Share

4. Corporate environmentalism: the construct and its measurement

5. Shades of Green: A Multidimensional Analysis of Environmental Advertising

Cited by 15 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Green Human Resource Management: Practices, Benefits, and Constraints—Evidence from the Portuguese Context;Sustainability;2024-06-27

2. When do customers become your trusted allies: Unveiling pathways for enhanced citizenship in family-owned hotels;Asia Pacific Journal of Marketing and Logistics;2024-04-16

3. Effects of environmental sustainability practice in the economy hotel to Gen Zer’s purchase decision: Behavior economy approach using choice based conjoint analysis;International Journal of Hospitality Management;2024-04

4. Strategic green marketing orientation and environmental sustainability in sub-Saharan Africa: Does green absorptive capacity moderate? Evidence from Tanzania;Heliyon;2023-07

5. Cite Space-Based Bibliometric Analysis of Green Marketing;Sustainability;2023-06-20

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370

www.globalauthorid.com

TOP

Copyright © 2019-2024 北京同舟云网络信息技术有限公司
京公网安备11010802033243号京ICP备18003416号-3