Does Scarcity Add Value in Influencing Consumers in the Try-Before-You-Buy Model?
Author:
Affiliation:
1. Department of Finance, School of Business, Providence College, Providence, RI USA
2. Department of Management, Operations, and Marketing, College of Business Administration, California State University, Stanislaus, USA
Publisher
Informa UK Limited
Subject
Economics and Econometrics,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/10864415.2021.2010004
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