How Uncertain Promotions Affect Inaction Inertia in an Online Retail Context
Author:
Funder
Ministry of Science and Technology, Taiwan
Publisher
Informa UK Limited
Subject
Economics and Econometrics,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/10864415.2023.2226901
Reference59 articles.
1. Consumer response to uncertain promotions: An empirical analysis of conditional rebates
2. The theory of planned behavior
3. Gambled Price Discounts: A Remedy to the Negative Side Effects of Regular Price Discounts
4. Regret, Valuation, and Inaction Inertia
5. The feeling of uncertainty intensifies affective reactions.
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1. How to Retain My Consumers? Investigating Incumbents’ Promotional Strategies Upon New Business Entry in the Online-to-Offline Context;International Journal of Electronic Commerce;2024-06-19
2. The impact of changes in sales promotion depth on consumers’ purchase intentions in an e-commerce environment;Enterprise Information Systems;2024-05-02
3. Inaction inertia in online shopping: impact of promotional formats and sequence;Journal of Consumer Marketing;2024-04-30
4. Redefining the Customer Service Relationship Through Blockchain;International Journal of Electronic Commerce;2024-01-02
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