The Dimensions of M-Interactivity and Their Impacts in the Mobile Commerce Context
Author:
Funder
Sungshin University
Publisher
Informa UK Limited
Subject
Economics and Econometrics,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/10864415.2016.1355645
Reference62 articles.
1. Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces
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