An Integrated Randomized Pricing Strategy for Omni-Channel Retailing
Author:
Affiliation:
1. School of Business, Renmin University of China , Beijing, China
2. College of Business and Innovation, University of Toledo , Toledo, USA
Publisher
Informa UK Limited
Subject
Economics and Econometrics,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/10864415.2020.1767434
Reference61 articles.
1. Are Online and Offline Prices Similar? Evidence from Large Multi-Channel Retailers
2. The Bright Side of Supplier Encroachment
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5. The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions
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