Just Turn on the Faucet: A Content Analysis of PSAs About the Global Water Crisis on YouTube

Author:

Krajewski Joanna M. T.1,Schumacher Amy C.2,Dalrymple Kajsa E.3

Affiliation:

1. Department of Communication, Flagler College, St. Augustine, FL, USA

2. Department of Community and Behavioral Health, University of Iowa College of Public Health, Iowa City, IA, USA

3. School of Journalism and Mass Communication, University of Iowa, Iowa City, IA, USA

Funder

National Science Foundation

Publisher

Informa UK Limited

Subject

Management, Monitoring, Policy and Law,Environmental Science (miscellaneous)

Reference69 articles.

1. The Ad Council. (2015). Pollution: Keep America beautiful – Iron Eyes Cody. Retrieved from http://www.adcouncil.org/Our-Campaigns/The-Classics/Pollution-Keep-America-Beautiful-Iron-Eyes-Cody

2. Applying content analysis for investigating the reporting of water issues

3. Exploring the relationship between celebrity endorser effects and advertising effectiveness

4. Reflections on Environmental Communication and the Challenges of a New Research Agenda

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