Simultaneous or sequential? Multihoming launch strategies for mobile applications with consideration of promotion and switching costs
Author:
Affiliation:
1. Business School, Nankai University, Tianjin, People’s Republic of China
2. Labovitz School of Business and Economics, University of Minnesota Duluth, Duluth, MN, USA
Funder
National Office for Philosophy and Social Sciences
Publisher
Informa UK Limited
Subject
Industrial and Manufacturing Engineering,Management Science and Operations Research,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/00207543.2020.1847343
Reference69 articles.
1. The importance of consumer multihoming (joint purchases) for market performance: Mergers and entry in media markets
2. AppAnnie. 2020. “The State of Mobile 2020.” Accessed March 10. https://www.appannie.com/en/go/state-of-mobile-2020/.
3. Optimal Timing of Sequential Distribution: The Impact of Congestion Externalities and Day-and-Date Strategies
4. Internet of things (IoT) platform competition: Consumer switching versus provider multihoming
5. Value Transformation in the Mobile Service Ecosystem: A Study of App Store Emergence and Growth
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