Heuristic solution to the product targeting problem based on mathematical programming
Author:
Affiliation:
1. Department of Project Management, Turkcell Technology R&D, Istanbul, Turkey
2. Department of Industrial Engineering, Marmara University, Goztepe Campus, İstanbul, Turkey
Publisher
Informa UK Limited
Subject
Industrial and Manufacturing Engineering,Management Science and Operations Research,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/00207543.2015.1112047
Reference28 articles.
1. Facilitating cross-selling in a mobile telecom market to develop customer classification model based on hybrid data mining techniques
2. The allocation of promotion budget to maximize customer equity
3. A fuzzy mathematical programming approach for cross-sell optimization in retail banking
4. Quantitative models for direct marketing: A review from systems perspective
5. Optimal Selection for Direct Mail
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1. GATeS: A Hybrid Algorithm Based on Genetic Algorithm and Tabu Search for the Direct Marketing Problem;IEEE Access;2024
2. A matheuristic for a customer assignment problem in direct marketing;European Journal of Operational Research;2023-01
3. Dynamic allocation of promotional budgets based on maximizing customer equity;Operational Research;2019-08-02
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