Persuasive Reasons in Crowdfunding Campaigns: Comparing Argumentative Strategies in Successful and Unsuccessful Projects on Kickstarter-Reference-Cited by-同舟云学术

Persuasive Reasons in Crowdfunding Campaigns: Comparing Argumentative Strategies in Successful and Unsuccessful Projects on Kickstarter

Published:2022-03-15 Issue:2 Volume:16 Page:332-355
ISSN:1553-118X
Container-title:International Journal of Strategic Communication
language:en
Short-container-title:International Journal of Strategic Communication

Author:

Palmieri Rudi¹,Mercuri Chiara²,Mazzali-Lurati Sabrina²

Affiliation:

1. Department of Communication and Media, School of the Arts, University of Liverpool, UK

2. Institute of Argumentation, Linguistics and Semiotics, Faculty of Communication, Culture and Society, Università della Svizzera italiana(USI), Lugano, Switzerland

Funder

RDIF University of Liverpool, School of the Arts

Publisher

Informa UK Limited

Subject

Sociology and Political Science,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/1553118X.2021.2008942

Reference49 articles.

1. How crowdfunding deals get done: signalling, communication and social capital perspectives

2. Storytelling Organizations

3. What Really Makes a Promotional Campaign Succeed on a Crowdfunding Platform?

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