1. TRT for Business Intelligence, University of Economics-The University of Danang, Danang City, Vietnam
2. Department of Marketing, CEREGE (UR 13564), Excelia Business School, La Rochelle, France
3. School of International Business-Marketing, University of Economics Ho Chi Minh City, Ho Chi Minh City, Vietnam
4. Graduate School of Management, Birmingham City University, Birmingham, UK
5. Graduate School of Business and Law, RMIT University, Melbourne, Australia
6. Center of Science and Technology Research and Development, Thuongmai University, Hanoi, Vietnam