A Journey to Save on Travel Expenses: The Intentional Buying Process of Consumers on Opaque-Selling Websites
Author:
Funder
Texas Tech University
Publisher
Informa UK Limited
Subject
Marketing,Tourism, Leisure and Hospitality Management,Management Information Systems
Link
http://www.tandfonline.com/doi/pdf/10.1080/19368623.2016.1113905
Reference38 articles.
1. An integrative model of consumers' intentions to purchase travel online
2. Setting Prices on Priceline
3. Buying, Bidding, Playing, or Competing? Value Assessment and Decision Dynamics in Online Auctions
4. The impact of online store environment cues on purchase intention
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