A profile deviation approach to enhancing relationship marketing outcomes

Author:

Dewnarain Senika1,Mavondo Felix2,Ramkissoon Haywantee34567ORCID,Shaalan Ahmed8

Affiliation:

1. Business, University of Birmingham,Dubai, UAE

2. Monash Business School, Monash University, Melbourne, Australia

3. Fellow of the Peer Review College, British Academy of Management, London, UK

4. Professor of Tourism, UniSA Business, University of South Australia, Adelaide, Australia

5. Executive Co-Director, UCentre for Enterprise Dynamics in Global Economies, University of South Australia, Adelaide, Australia

6. STM, College of Business & Economics, University of Johannesburg, Johannesburg, South Africa

7. Centre for Innovation in Tourism, Taylor’s University, Malaysia

8. University of Birmingham, Dubai, UAE

Publisher

Informa UK Limited

Subject

Marketing,Tourism, Leisure and Hospitality Management,Management Information Systems

Reference79 articles.

1. Impact of social customer relationship management on customer satisfaction through customer empowerment: A study of Islamic banks in Kuwait;Aldaihani F. M. F.;International Research Journal of Finance & Economics,2018

2. The performance implications of company‐salesperson corporate brand misalignment

3. Social media engagement and organic post effectiveness: A roadmap for increasing the effectiveness of social media use in hospitality industry

4. Analysis of the change of artificial intelligence to online consumption patterns and consumption concepts;Bai L.;Soft Computing,2022

5. Sharing the News

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