Social media content strategy in hospitality: the impact of experiential posts and response congruence on engagement, hotel image, and booking intention-Reference-Cited by-同舟云学术

Social media content strategy in hospitality: the impact of experiential posts and response congruence on engagement, hotel image, and booking intention

Published:2023-07-27 Issue:1 Volume:33 Page:57-77
ISSN:1936-8623
Container-title:Journal of Hospitality Marketing & Management
language:en
Short-container-title:Journal of Hospitality Marketing & Management

Author:

Veloso Mónica¹^ORCID,Ieva Marco²^ORCID,Gómez-Suárez Mónica¹^ORCID

Affiliation:

1. Finance and Marketing Department, Universidad Autónoma de Madrid, Madrid, Spain

2. Department of Economics and Business, University of Parma (Italy), Parma, Italy

Funder

Spanish Ministry of Science and Innovation

Publisher

Informa UK Limited

Subject

Marketing,Tourism, Leisure and Hospitality Management,Management Information Systems

Link

https://www.tandfonline.com/doi/pdf/10.1080/19368623.2023.2241041

Reference58 articles.

1. Customers' need for uniqueness theory versus brand congruence theory: The impact on satisfaction with social network sites

2. Congruency and Users’ Sharing on Social Media Platforms: A Novel Approach for Analyzing Content

3. Antecedents and consequences of user engagement in smartphone travel apps

4. Examining the key dimensions of customer experience quality in the hotel industry

5. Hotel performance impact of socially engaging with consumers;Anderson C.;Cornell Hospitality Report,2016

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