Effects of narratives and parasocial interaction on consumer behavioral intentions
-
Published:2023-06-21
Issue:4
Volume:40
Page:169-180
-
ISSN:0882-4096
-
Container-title:Communication Research Reports
-
language:en
-
Short-container-title:Communication Research Reports
Author:
Clementson David E.ORCID,
Beatty Michael J.
Publisher
Informa UK Limited