‘We have a prodigious amount in common’. Reappraising Americanisation and circulation of knowledge in the interwar Nordic advertising industry
Author:
Affiliation:
1. Department of Economic History and International Relations, Stockholm University, Stockholm, Sweden
2. Department of Economic and Social History, University of Helsinki, Helsinki, Finland
Publisher
Informa UK Limited
Subject
History,Business, Management and Accounting (miscellaneous),Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/00076791.2021.1991915
Reference92 articles.
1. The Swedish Association of Communication Agencies: Swedish Association of Advertising Agencies
2. Swedish National Archive: Swedish Newspaper Publishers’ Association
3. Finnish National Archive: Finnish Newspaper Owners’ Association
4. Aftonbladet
5. Arbeiderbladet
Cited by 6 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. Wartime segmentation: Class, gender, and nation in the marketing of consumers, Sweden 1939–1945;Enterprise & Society;2024-04-22
2. Building a Strong Brand;Advances in Marketing, Customer Relationship Management, and E-Services;2023-09-18
3. Free Press, Regulated Competition;Media History;2023-06-30
4. Towards Americanisation and the corporate university in an elite business school: A leadership history of the Helsinki School of Economics/Aalto University School of Business, 1974–2022;Business History;2023-03-07
5. The technicians of consumer society: the creation of advertising men and practical advertising knowledge in early twentieth-century Sweden;Journal of Historical Research in Marketing;2023-02-17
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3