Translating Advertising

Author:

De Mooij Marieke

Publisher

Informa UK Limited

Subject

Linguistics and Language,Communication,Language and Linguistics

Reference26 articles.

1. Anholt, Simon (2000)Another One Bites the Grass. Making Sense of International Advertising, New York: John Wiley & Sons.

2. Becatelli, Ian and Alan Swindells (1998) ‘Developing Better Pan-European Campaigns’,Admap(March): 12–14.

3. Daft, Douglas (2000) ‘Back to Classic Coke’,Personal View. Financial Times, March 27, http://news.ft.com.

4. De Mooij, Marieke (1998)Global Marketing and Advertising. Understanding Cultural Paradoxes, Thousand Oaks, CA: Sage Publications

5. De Mooij, Marieke (2003)Consumer Behavior and Culture. Consequences for Global Marketing and Advertising, Thousand Oaks, CA: Sage Publications Inc.

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