The Effects of Hedonic and Nutritional Claims on Consumers’ Pain of Paying
Author:
Affiliation:
1. Marketing Department, Universidad Icesi, Cali, Colombia
Publisher
Informa UK Limited
Subject
Marketing,Food Science,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/10454446.2022.2150830
Reference63 articles.
1. Pleasure principles: A review of research on hedonic consumption
2. The Omnivorous Mind
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4. The French, German, and Spanish sound of eating fresh fruits and vegetables
5. Relationship between involvement and functional milk desserts intention to purchase. Influence on attitude towards packaging characteristics
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