Requirements of Environmentally-Aware Consumers on the Implementation and Communication of Sustainability Measures in the Beverage Industry: A Qualitative Kano-Model Approach
Author:
Affiliation:
1. Department of Business and Economics, Research Group of Marketing and Retail Management, Philipps-Universität Marburg, Marburg, Germany
Funder
no funding associated with the work
Publisher
Informa UK Limited
Link
https://www.tandfonline.com/doi/pdf/10.1080/10454446.2024.2351844
Reference75 articles.
1. Signaling the Green Sell: The Influence of Eco-Label Source, Argument Specificity, and Product Involvement on Consumer Trust
2. Assessing the Communication Quality of CSR Reports. A Case Study on Four Spanish Food Companies
3. Kano’s methods for understanding customer-defined quality;Berger C.;Center for Quality Management Journal,1993
4. BMEL (Bundesminsterium für Ernährung und Landwirtschaft). (2020). Deutschland, wie es isst: Der BMEL-Ernährungsreport 2020. BMEL. https://www.bmel.de/SharedDocs/Downloads/DE/Broschueren/ernaehrungsreport-2020.pdf?__blob=publicationFile&v=28
5. Coefficient Kappa: Some Uses, Misuses, and Alternatives
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