How to communicate sustainable tourism products to customers: results from a choice experiment-Reference-Cited by-同舟云学术

How to communicate sustainable tourism products to customers: results from a choice experiment

Author:

Wehrli Roger¹,Priskin Julianna¹,Demarmels Sascha²,Schaffner Dorothea²,Schwarz Jürg³,Truniger Fred⁴,Stettler Jürg¹

Affiliation:

1. Institute of Tourism ITW, Lucerne University of Applied Sciences and Arts, Lucerne, Switzerland

2. Institute of Communication and Marketing IKM, Lucerne University of Applied Sciences and Arts, Lucerne, Switzerland

3. Institute of Financial Services Zug IFZ, Lucerne University of Applied Sciences and Arts, Lucerne, Switzerland

4. Competence Centre Visual Narratives, Lucerne University of Applied Sciences and Arts, Lucerne, Switzerland

Publisher

Informa UK Limited

Subject

Tourism, Leisure and Hospitality Management,Geography, Planning and Development

Link

Reference59 articles.

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