Optimal joint strategies of introducing live streaming and online travel agency channels in the tourism supply chain

Author:

Cao Kaiying1,Yin Hongrong1,Xu Yuqiu2,Wang Jia3

Affiliation:

1. College of International Tourism and Public Administration, Hainan University, Haikou, People’s Republic of China

2. School of Public Policy and Administration, Nanchang University, Nanchang, People’s Republic of China

3. School of Tourism & Tourism Research Institute, Nanchang University, Nanchang, People’s Republic of China

Publisher

Informa UK Limited

Reference60 articles.

1. Bentham, J. (1996). The collected works of Jeremy Bentham: An introduction to the principles of morals and legislation. Clarendon Press.

2. Optimal Trade‐in Return Policies: Is it Wise to be Generous? †

3. Whether a retailer should enter an e‐commerce platform taking into account consumer returns

4. Chinadaily.com. (2022 September 28). Mount Huang tourist attraction launched “first tour and then pay”. https://cnews.chinadaily.com.cn/a/202209/28/WS6333b95da310817f312f0257.html.

5. Ctrip.com. (2023a). Group tours in Sanya Hainan. Retrieved January 1 2024 from https://vacations.ctrip.com/travel/detail/p21725949/?city=42.

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