The Impact of Anthropomorphism on Consumers’ Purchase Decision in Chatbot Commerce
Author:
Affiliation:
1. School of Management and Marketing, Kean University, Union, NJ, USA
Publisher
Informa UK Limited
Subject
Management of Technology and Innovation,Human-Computer Interaction
Link
https://www.tandfonline.com/doi/pdf/10.1080/15332861.2020.1863022
Reference95 articles.
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2. Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products
3. When Brands Seem Human, Do Humans Act Like Brands? Automatic Behavioral Priming Effects of Brand Anthropomorphism
4. Structural equation modeling in practice: A review and recommended two-step approach.
5. Living up to the chatbot hype: The influence of anthropomorphic design cues and communicative agency framing on conversational agent and company perceptions
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