Brand Communication in Social Media: A Research Agenda
Author:
Affiliation:
1. University of Amsterdam, Amsterdam, The Netherlands
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/00913367.2019.1588808
Reference68 articles.
1. Social Media Advertising
2. Exploring the relationship between celebrity endorser effects and advertising effectiveness
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5. “This Post Is Sponsored”
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