Content Strategies for Digital Consumer Engagement in Social Networks: Why Advertising Is an Antecedent of Engagement
Author:
Affiliation:
1. RWTH Aachen University, Aachen, Germany
2. TU Dortmund University, Dortmund, Germany
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/00913367.2017.1405751
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1. How Regulatory Fit Affects Value in Consumer Choices and Opinions
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