Stronger Together? Tourists’ Behavioral Responses to Joint Brand Advertising
Author:
Affiliation:
1. University of Portsmouth, Portsmouth, UK;
2. Bournemouth University, Poole, UK
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/00913367.2020.1809574
Reference107 articles.
1. Destination Competitiveness: Public and Private Sector Tourism Management in Serbia
2. Exploring Ad-Elicited Emotional Arousal and Memory for the Ad Using fMRI
3. Determinants of Internet Advertising Effectiveness: An Empirical Study
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