How Branded Videos Can Inspire Consumers and Benefit Brands: Implications for Consumers’ Subjective Well-Being
Author:
Affiliation:
1. Academia Sinica, Taipei, Taiwan
Funder
Ministry of Science and Technology in Taiwan
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/00913367.2020.1806153
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