1. Atkin, Charles K. 1975. “The Effects of Television Advertising on Children,”. final report submitted to Office of Child Development. #1 First Year Experimental Evidence (June 1975). #2 Second Year Experimental Evidence (June 1975). #3 Exploring the Relationship Between Television Viewing and Lan-Language Development. #4 Attitudes of Industry Executives, Government Officials and Consumer Critics Toward Children's Advertising (June 1975). #5 Content Analysis of Children's Television Commercials (June 1975). #6 Survey of Pre-Adolescent's Responses to Television Commercials (June 1975).#7Parent-Child Communication in Supermarket Breakfast Cereal Selection (June 1975). #8 Survey of Children's and Mother's Responses to Television Commercials (June 1975)
2. The relationship between attractiveness and credibility of television commercials as perceived by children