Communicating Experiences: A Narrative Approach to Creating Service Brand Image
Author:
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883
Reference63 articles.
1. River Magic: Extraordinary Experience and the Extended Service Encounter
2. Interdisciplinary study of service: Some progress, some prospects
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