Brand Endorsement, Popularity, and Event Sponsorship as Advertising Cues Affecting Consumer Pre-Purchase Attitudes
Author:
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883
Reference40 articles.
1. Measuring Brand Equity Across Products and Markets
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3. The Role of Consumers' Intuitions in Inference Making
4. The Company and the Product: Corporate Associations and Consumer Product Responses
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