Using Subvertising to Build Families’ Persuasion Knowledge in Jamaica
Author:
Affiliation:
1. University of Illinois at Urbana–Champaign, Urbana, Illinois, USA;
2. CDC Foundation, Atlanta, Georgia, USA;
3. University of Minnesota, Minneapolis, Minnesota, USA
Funder
Christopher Family Foundation Food and Family Program at the Family Resiliency Center
University of Illinois at Urbana–Champaign,
National Institutes of Health Fogarty International Center
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/00913367.2020.1783725
Reference67 articles.
1. The Effect of Consumer Persuasion Knowledge on Scarcity Appeal Persuasiveness
2. Answering Questions about Questions: A Persuasion Knowledge Perspective for Understanding the Effects of Rhetorical Questions
3. Local and standardized strategies: A content analysis of newspaper food and beverage advertising in Jamaica
4. Children's Advertising Literacy for Advergames: Perception of the Game as Advertising
5. Mitigating the Effects of Advergames on Children
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