Transformative Advertising Research: Reimagining the Future of Advertising
Author:
Affiliation:
1. RMIT University, Melbourne, Victoria, Australia
2. Loyola University Chicago, Chicago, Illinois, USA
3. Texas Christian University, Fort Worth, Texas, USA
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/00913367.2022.2098545
Reference125 articles.
1. From Purchasing Exposure to Fostering Engagement: Brand–Consumer Experiences in the Emerging Computational Advertising Landscape
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3. The Model of The Principled Advocate and The Pathological Partisan: A Virtue Ethics Construct of Opposing Archetypes of Public Relations and Advertising Practitioners
4. The TARES Test: Five Principles for Ethical Persuasion
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