Changes in Definitions and Operationalizations in Advertising Research—Justified or Not?
Author:
Affiliation:
1. University of Stavanger, Stavanger, Norway
2. European University Viadrina, Frankfurt (Oder), Germany
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/00913367.2022.2077268
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